Walt Disney is in negotiations with Fox and NBC to take an equity stake in Hulu.com. In exchange, Disney would get broader distribution of its ABC shows via the video site.
Disney had focused, in the past, on drawing viewers to the ABC website - the first major broadcast net to offer prime time programming online - but has apparently decided that the site alone is not strong enough for it to compete successfully in the crowded marketplace, writes the Los Angeles Times. Michael McGuire, media analyst with Gartner Inc., says a deal between Disney and Hulu is an acknowledgment of Hulu's growth and ability to sustain a large audience.
Hulu pulled 34.7 million viewers in February, per comScore Video Metrix, or about a quarter of the total U.S. internet users. The site climbed to the fourth most popular destination for online video in February, after experiencing a 33% jump in video views on the heels of its Super Bowl commercial at the outset of the month. Though the site is still dwarfed by YouTube, ScreenDigest predicts that Hulu's ad revenue will match that of YouTube's in 2009, with both pulling about $180 million in the U.S.
According to consumer tech researcher The Diffusion Group, 83% of adult consumers watch online video at least once a week, reports Reuters (via Yahoo). The report predicts that long-form videos, including TV shows and movies, will total 22.8 billion streams - or 4.1% of total video streams - annually by 2013. The vast majority of streams will be for short-form and user-generated video.
But advertising revenue will come in large part from long-form video, with 69% of total ad-related revenue coming from long-form in 2013, according to the report.
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Tuesday, March 31, 2009
Wednesday, February 25, 2009
New Reality TV Show with Tony Robbins
Just learned about a new TV show that has been picked up by NBC. The new series will star Tony Robbins - life coach and strategist. It actually sounds pretty good and I predict will be a hit.
Variety Magazine recently posted an article about the series.
NBC has picked up eight episodes of a new reality series starring famed life strategist Tony Robbins.
Show, from "The Biggest Loser" producer Reveille, reps the first major unscripted series at the net greenlighted by new Peacock alternative chief Paul Telegdy.
In joining NBC at the start of the year, Telegdy zeroed in on the success of "Loser," which is one of the few reality franchises currently exhibiting ratings growth.
"This was one of the first things I was pitched," Telegdy said. "We were looking for shows complementary of each other, and this fit in thematically with 'Biggest Loser.'�
The as-yet untitled show (tentative title: "Breakthrough with Tony Robbins") will follow Robbins as he takes participants and helps them face personal challenges; the pilot, for example, focused on someone who was a lifelong stutterer -- and who, by the end of the episode, was speaking in front of a public audience.
For each segment, Robbins will create a 30-day program for the individual to get their life back on track. Cameras will capture that evolution throughout the month, documentary-style.
"My goal is to not make this the Tony show, but to put the focus on the people who are transforming," Robbins said.
Segments will also feature some of Robbins' friends, such as Quincy Jones and Donna Karan, as they spend time mentoring people.
Robbins said he had been pitched several TV ideas through the years, but most were of the daytime TV talk variety. When Reveille came calling, the company's success with "Biggest Loser" gave him hope that there was an audience for something more life-affirming.
"I want to do something that has impact, something real and raw," he said.
Robbins noted that some auds know him because of his infomericals -- and that "you're known by the company you keep, and I'm next to the spray-on tan guy." As a result, Reveille and NBC are making sure that the primetime show will look "radically different," Telegdy added.
"This is not an infomercial for any of Tony's methodologies," Telegdy said. "But the reason why Tony makes a lot of money is the tools he sells are good, and he's going to be unpacking a lot of those skills in broadcast TV for free."
Robbins will exec produce along with Reveille's Howard T. Owens, and Mark Koops. Bruce Beresford-Redman is also an EP. Meanwhile, Robbins said his regular business and foundation work will continue.
Variety Magazine recently posted an article about the series.
NBC has picked up eight episodes of a new reality series starring famed life strategist Tony Robbins.
Show, from "The Biggest Loser" producer Reveille, reps the first major unscripted series at the net greenlighted by new Peacock alternative chief Paul Telegdy.
In joining NBC at the start of the year, Telegdy zeroed in on the success of "Loser," which is one of the few reality franchises currently exhibiting ratings growth.
"This was one of the first things I was pitched," Telegdy said. "We were looking for shows complementary of each other, and this fit in thematically with 'Biggest Loser.'�
The as-yet untitled show (tentative title: "Breakthrough with Tony Robbins") will follow Robbins as he takes participants and helps them face personal challenges; the pilot, for example, focused on someone who was a lifelong stutterer -- and who, by the end of the episode, was speaking in front of a public audience.
For each segment, Robbins will create a 30-day program for the individual to get their life back on track. Cameras will capture that evolution throughout the month, documentary-style.
"My goal is to not make this the Tony show, but to put the focus on the people who are transforming," Robbins said.
Segments will also feature some of Robbins' friends, such as Quincy Jones and Donna Karan, as they spend time mentoring people.
Robbins said he had been pitched several TV ideas through the years, but most were of the daytime TV talk variety. When Reveille came calling, the company's success with "Biggest Loser" gave him hope that there was an audience for something more life-affirming.
"I want to do something that has impact, something real and raw," he said.
Robbins noted that some auds know him because of his infomericals -- and that "you're known by the company you keep, and I'm next to the spray-on tan guy." As a result, Reveille and NBC are making sure that the primetime show will look "radically different," Telegdy added.
"This is not an infomercial for any of Tony's methodologies," Telegdy said. "But the reason why Tony makes a lot of money is the tools he sells are good, and he's going to be unpacking a lot of those skills in broadcast TV for free."
Robbins will exec produce along with Reveille's Howard T. Owens, and Mark Koops. Bruce Beresford-Redman is also an EP. Meanwhile, Robbins said his regular business and foundation work will continue.
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